Case Study: Wild Fork Foods achieves scalable composable commerce with commercetools

How Wild Fork Foods was able to dish up a digital transformation journey to composable commerce

Wild Fork Foods needed a more flexible and scalable commerce platform to better serve customers, especially for variable-weight products and dynamic pricing, which Shopify could not support well. To solve this, Wild Fork Foods partnered with commercetools and Aries Solutions, using commercetools’ API-first, composable commerce platform to modernize its digital commerce stack.

With commercetools, Wild Fork Foods implemented dynamic pricing, improved inventory management, and a headless setup integrated with tools like Dynamic Yield, Algolia, Contentful, and SAP ERP. The rollout launched in Canada nine months after signing and in the US eight months later, helping reduce revenue loss and operational inefficiencies while enabling advanced promotions, custom views, and a more consistent customer experience across channels.

Wild Fork Foods

Raul Sukraj

Chief Information Officer