Case Study: Interflora UK achieves modern, high-performance eCommerce in 9 months with commercetools

How Interflora UK modernized eCommerce to digitally bloom in only 9 months

Interflora UK, a century‑old flower delivery network of 900 artisan florists, faced an aging, custom-built eCommerce landscape across three webshops that was rigid, costly to host year‑round and struggled with mobile responsiveness and seasonal traffic spikes. To modernize and gain technical self‑sufficiency, Interflora UK selected commercetools’ Composable Commerce as the core of a MACH‑based replatforming alongside partners to replace its legacy Perl and Java systems.

Using commercetools as the composable commerce backbone and integrating Algolia, Amplience, Pimberly and Worldpay on a cloud‑native Azure architecture, the vendor-led project replatformed all three sites in nine months. The new stack delivered measurable wins: 20% lower annual hosting costs, zero downtime since launch across the three webshops, faster checkouts and consolidated product catalogs, quicker campaign launches (days not weeks) and accelerated release cadence with bi‑weekly sprints — enabling Interflora UK to improve SEO, boost conversions and operate more agilely.

Interflora

Nathan Young

IT Director