Case Study: Breville achieves global growth with commercetools

How Breville seamlessly rolled out 16 localized sites to support global growth in only 6 months

Breville wanted to unify the customer experience and product visibility across multiple consumer channels as it expanded globally, but needed a flexible commerce platform to launch localized D2C brand stores quickly. Using commercetools, Breville rolled out sites for Breville and Beanz in more than 16 countries in just six months, while also supporting growing internationalization and personalization needs.

With commercetools, Breville implemented composable commerce capabilities such as gift cards, advanced product bundling, cross-promotions, and subscription purchasing in a single checkout flow. The vendor’s platform helped Breville scale to 24 sites during the transformation and 80 by the end of 2024, while reducing operational costs and development effort, improving site stability, and boosting customer experience and loyalty.

Breville

Pamela Liang

Group Product Manager