Case Study: Large Regional Telecommunications and Media Company achieves faster checkout and lower costs with commercetools

Large Regional Telecommunications and Media Company - Customer Case Study

Large Regional Telecommunications and Media Company, founded in 1960 and serving roughly 10 million subscribers, was struggling with an aging ATG (Oracle) monolithic commerce platform that was hard to customize and suffered complete outages during peak buying periods. The lack of omni-channel capabilities and inconsistent promotions across channels hindered online growth, so the customer engaged commercetools and its API-based, microservices-friendly commerce platform to modernize their online sales.

commercetools led a staged migration to a microservices architecture, prioritizing critical features and quick wins; within six months the checkout was redesigned, customers could buy phones and accessories in a single transaction, and checkout speed improved by minutes. The move reduced the number of developers needed on the commerce platform, cut call center costs as more customers purchased online, increased agility to run parallel projects, and delivered significant cost reductions and new online capabilities.