Case Study: THE YES achieves fast, frictionless, personalized mobile shopping with commercetools

THE YES - Customer Case Study

THE YES, the AI‑powered fashion app founded in 2017, needed a fast, low‑friction commerce solution that could support its complex drop‑ship marketplace model and deliver seamless mobile purchases. To meet this challenge THE YES partnered with commercetools, using its headless, API‑first platform to power checkout, fulfillment and the overall purchasing experience (cart, orders and returns).

commercetools implemented a composable commerce architecture that integrated best‑of‑breed services (payments, tax, shipping) and handled THE YES’s operationally complex checkout and fulfillment workflows. The result: THE YES launched its app in May 2020 with 50,000 signups, supports over 250 brands, and achieves strong retention (40% of users return after one purchase), delivering the speed and frictionless shopping experience commercetools was chosen to provide.

THE YES

Julie Bornstein

Founder