Case Study: U.S. Elite achieves 54% cost reduction and scalable omnichannel commerce with commercetools

U.S. Elite - Customer Case Study

U.S. Elite, a veteran‑vetted supplier of premium military, tactical and outdoor gear, was frustrated with Magento Enterprise’s high cost, limited features, and hosting/security burdens. They turned to commercetools for a reliable, scalable, API‑first commerce platform to support their B2B, B2C, and B2G channels.

commercetools implemented a flexible, managed cloud commerce solution with microservices, CMS integration and broad third‑party integrations, which cut costs and operational risk—saving about $12K per month and reducing annual spending by 54% (initial build costs down ~30%). The commercetools deployment improved site performance and security, sped onboarding of suppliers and SKUs, and enabled new revenue features such as an affiliate program, letting U.S. Elite focus on growth rather than platform maintenance.

U.S. Elite

Steve Keefer

Chief Executive Officer