Case Study: Highsnobiety achieves content-driven, scalable eCommerce with commercetools

Highsnobiety - Customer Case Study

Highsnobiety, the Berlin-based media and fashion brand founded in 2005, needed to transform from a publishing-first site into a global commerce business that blends editorial content with a seamless shopping experience while building product fulfilment and scaling operations. To meet that challenge, Highsnobiety chose commercetools and its headless API commerce platform for a flexible frontend, strong backend and scalable commerce infrastructure.

commercetools’ solution let Highsnobiety merge high-quality content and commerce, launch flash sales and product drops, and handle rapid audience growth — supporting 9 million monthly unique visitors and 500 million social impressions — while simplifying global fulfilment and scaling. The commercetools headless architecture and APIs gave the team the agility to roll out shopping experiences quickly, improve operational resilience and capitalize on new commerce opportunities.

Highsnobiety

Laura Mehler

Vice President Strategy & Operations, Commerce