Case Study: Nieuwkoop Europe achieves future-proof, flexible eCommerce and personalized customer experiences with commercetools

How Nieuwkoop Europe digitally bloomed with commercetools

Nieuwkoop Europe, a Dutch interior‑landscaping supplier selling to businesses across 40+ European countries, faced stagnating online growth because its legacy commerce platform and UX were inflexible and made product discovery difficult. To modernize eCommerce and enable inspiration-led buying, Nieuwkoop partnered with digital agency Incentro and selected commercetools’ headless, API‑first commerce platform.

Together with Incentro, commercetools delivered a new, future‑proof commerce architecture that supports personalization, cross‑selling, integrations and Augmented Reality. The commercetools‑based solution improved the customer experience and business performance — online sales’ share of revenue grew by 10% in Q4 2019 year‑over‑year — while freeing sales staff to focus on advisory roles.

Nieuwkoop Europe

Paulien van der Zwet

Marketing Manager