Case Study: Cepheid speeds healthcare ordering and support with commercetools

How digital commerce is making it easier and faster for Cepheid to deliver healthcare solutions that improve patient outcomes across the globe

Cepheid needed a faster, more customer-friendly way to sell healthcare tests and collection devices while giving buyers better access to order, shipment, support, and instrument information. Working with commercetools, Cepheid built the myCepheid portal and store to simplify digital commerce for its global customers and improve the purchasing experience.

commercetools implemented a personalized commerce experience with features like repeat ordering, notifications, invoice and delivery downloads, contract pricing, quick add, standing orders, and single-page checkout. The result was a much faster ordering process, with Cepheid reporting that an order can be completed in as fast as two minutes, helping improve efficiency and customer support across the globe.

Cepheid

Amelita Ebuña

Director of eCommerce