Case Study: Scandinavian MAN launches an international, zero‑stock fashion marketplace in 20 weeks with commercetools

Scandinavian MAN - Customer Case Study

Scandinavian MAN, a Stockholm-based media startup founded in 2016 that curates Nordic fashion and lifestyle brands, needed a way to inspire customers with editorial content while enabling brands to sell without the marketplace carrying inventory. To achieve this, Scandinavian MAN partnered with Tieto and commercetools to build a modern e‑commerce approach that could scale quickly.

Working with Tieto and commercetools, Scandinavian MAN launched an international marketplace in just 20 weeks that integrates products directly from brand webshops so users can browse content and purchase without the platform holding stock. The commercetools‑based solution eliminated stock costs, accelerated time‑to‑market, and supported the company’s growth ambitions — helping a sub‑10 person team target about $1.7M in revenue for 2019.

Scandinavian MAN