Case Study: Blue Star Nutraceuticals achieves faster site performance and international growth with commercetools

Blue Star Nutraceuticals - Customer Case Study

Blue Star Nutraceuticals, a Canada‑based sports nutrition supplements company that sells primarily direct-to-consumer online, was held back by an increasingly fragile, custom in‑house commerce platform that caused frontend bugs, slow performance and blocked international expansion. To modernize, scale into new countries and reduce technical overhead, Blue Star Nutraceuticals selected commercetools’ commerce‑as‑a‑service platform.

commercetools re‑platformed the site with an API‑first, microservices cloud architecture (integrating Contentful, Stripe, SendGrid, shipping and marketplace feeds) and went live in 90 days, providing 24/7 support and consulting. As a result, page load times dropped 55%, server response times improved by up to 82%, senior management reclaimed about 15 hours/week, the site sustains high traffic with no impairment, conversions rose and commercetools now serves as a trusted partner.

Blue Star Nutraceuticals

Adam Cloet

Chief Executive Officer