Case Study: Cimpress achieves two massive project launches in 5 weeks with commercetools

How Cimpress was able to launch gigantic 2 projects in 5 weeks thanks to the power of headless commerce

Cimpress, the global mass‑customization and printing group (including Vistaprint), needed a cloud‑native, scalable commerce platform to absorb traffic from a global rollout and to integrate with multiple customized storefronts. To meet those requirements they turned to commercetools and its MACH‑based, cloud‑native headless commerce approach.

commercetools provided an API‑first, fully headless platform with custom product and promotions capabilities and easy integration with best‑of‑breed CMS and storefronts. That solution gave Cimpress the scalability and flexibility to launch two massive projects — including face masks during the COVID‑19 pandemic — in roughly 4–5 weeks, while benefiting from strong commercetools support, proactive troubleshooting and faster time‑to‑market.

Cimpress

Jim Sokoloff

VP, Platform, Logistics Optimisation and Operation