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Visit WebsiteAmnet Taiwan Raises Brand Awareness for An International Whisky Producer With Iqiyi Taiwan and The Trade Desk
Amnet Taiwan
The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
Case Studies
Showing 116 The Trade Desk Customer Success Stories
Andrex absorbs Ocado’s retail data for real-time optimisations
Andrex
Audi drives awareness for electric vehicles among 15M unique users
Audi
Sebastiano Vissani
Programmatic Campaign Manager
bareMinerals drives in-store visits with data-driven DOOH and retargeting campaign
BareMinerals
Joshua Miller
Executive Director Paid Media
Unilever boosts sales for Ben & Jerry’s with retail data
Ben & Jerry's
Ellen Yap
Country Lead
Blue Insurance increases conversions by 146% with omnichannel strategy
Blue Insurance
Kevin Tsang
Head of Distribution and Marketing
Boiron boosts return on ad spend by 2.67x with Kroger retail data
Boiron
Brian Wood
Digital Marketing Manager
Bosch builds robust Connected TV campaign using first-party data
Bosch
Caltrate boosts brand awareness and cost savings with Connected TV
Caltrate
Walter Leung
Marketing Director
Clarins puts on the new face of advertising
Clarins
Coca-Cola gets a taste of better measurement and sales uplift in Singapore with a first-to-market retail data solution
Coca Cola
Paul Sim
Digital Platforms Lead
Colgate-Palmolive tunes in to CTV to reach new consumers
Colgate Palmolive
Marcus Reuter
Data-Driven Marketing Manager
The Cook Islands map out a new strategy with Unified ID 2.0, welcoming new audiences and greater results
Cook Islands Tourism
Rachel Mackey
Marketing Manager
Cupshe reaches new audiences in the U.S. with data-driven Connected TV campaign
Cupshe
Alice Shang
Senior Marketing Manager
Tiger Beer brews up an outstanding, highly targeted, and cost-efficient campaign
Dentsu Red Star
Neo Siang Yew
Client Director
Are you missing out on Dollar General’s niche rural shoppers
Dollar General
Edifier turns up the volume on sales and success with programmatic advertising
Edifier
Cedric Liu
Global Marketing Manager
Eeffective Buyers Utilized The Trade Desk’s Demand-Side Tech on a Higher-Ed Campaign to Beat Amazon’s CPA by 7x and Rocket Fuel’s By Nearly 2x
eEffective
Nate Carter
Managing Director
Awareness of Eurowings Holidays takes off, thanks to ARP
Eurowings
FairPrice Singapore prepares for a cookieless future and drives stellar results with Unified ID 2.0
FairPrice
Nguyen Vo Trung Hieu
Head of Performance Marketing
Far EasTone Telecommunications dials up brand awareness with data-driven omnichannel campaign
FarEasTone Telecommunications
Belinda Chen
VP of Brand Management and Business Planning
FREENOW’s multichannel campaign boosts app subscribers by 41%
FreeNow
Free Now increases awareness for ride-sharing app in London
FreeNow
Three KPIs, premium OTT video, and the perfect media mix for Sensodyne
Haleon
Shweta Jhamb
Digital and E-Commerce Marketing Director
Leading restaurant chain delivers 366% ROAS during football season with CTV live sports streaming
Happy Cog
Lee Goldberg
Co-Founder and President
Incrementality verified BVOD campaign delivered results for tourism organisation with programmatic targeting and measurement
Havas Media
Drew Groves
Group Business Director
Non-endemic advertiser’s holiday sales double with CTV and Walmart Connect retail data
Haworth Marketing + Media
Anna Mullins
VP of Strategy
Perlana cleans up with a data-driven CTV campaign
Henkel
Matteo Giarrizzo
Head of Media & Digital Italy
Hennessy distills 6x brand awareness lift with omnichannel strategy
Hennessy
Gavin Merriman
Head of Consumer Engagement APAC
Hennessy breaks down media buying silos, drives up conversions with interactive multichannel campaign
Hennessy
Gavin Merriman
Head of Consumer Engagement APAC
Hennessy’s first omnichannel campaign with The Trade Desk changes the game, driving greater reach and conversion
Hennessy
Gavin Merriman
Head of Consumer Engagement APAC
Audience Predictor™ helps Horizon Media lower CPA by 17% and Outperform other Partners on media plan
Horizon Media
HP unlocks new Connected TV targeting capabilities with Unified ID 2.0
HP
Caitlin Nardi
North America Programmatic Lead
HP Inc. sees 48% uplift in ink subscribers thanks to Connected TV
HP
Programmatic Audio Outperforms a Direct Audio Buy in A Head-To-Head Test
International Telephone Service Provider
IXS - Customer Case Study
IXS
Claudia Pereira
Head of Programmatic
Kellogg’s boosts sales by 187% with a BVOD campaign powered by retail data
Kellogg’s
Kleinanzeigen uses seeds to expand audience reach by 95% on Connected TV
Kleinanzeigen
Tina Keitzl
Brand Marketing and Media Manager
Kraft Heinz reduces cost per reach by 4.7x with programmatic omnichannel strategy
Kraft Heinz
Mark Quiambao
Group Product Manager
How Kraft Heinz served up online-to-offline conversions in Indonesia
Kraft Heinz
Mia Fawzia
Head of Media and Marketing Service
Advertising Agency Utilizes The Trade Desk’s Suite of Optimization Tools to Outperform CPA Goals By 2x
Leading Advertising agency
LG Display sharpens its strategy to reach potential OLED TV buyers with a data-driven Connected TV campaign
LG Display
Sungnam Han
Large-Display Promotion Team Leader
Is Connected TV the key to innovating your marketing strategy
Lidl
How The Trade Desk gained greater insight into the power of Connected TV
Lucid
Jeff Kerestes
Digital Marketing Director
Luxury Escapes takes flight with Unified ID 2.0 strategy to discover new travel audiences
Luxury Escapes
Emily Finlay
Digital Ads Manager
LVM Versicherung finds assurance in a cookie-free customer acquisition strategy
LVM Versicherungen
Svenja Erdmann
Head of Programmatic Innovation & Development
Marriott boosts conversion rate by 45% with omnichannel marketing
Marriott International
How Marriott rewrote the rules of retargeting with The Trade Desk
Marriott International
McDonald's Germany saver menu sales soar with Connected TV
McDonald's
Ariane Gramsch
Media Manager
McDonald’s Germany extends their linear TV activity with Connected TV
McDonald's
Mercedes-Benz pays 71% less to drive foot traffic to dealerships
Mercedes
How a Connected TV campaign increased Mercedes-Benz’s brand awareness in Australia
Mercedes
Emily Davis
Head of Brand and Content
Cornetto scoops up notable brand lift with weather and location data
Mindshare
Jenny Stirland
Digital Business Director
MiQ creates SPO solution to increase campaign performance and efficiencies
MiQ
Mondelēz Kraft increases brand awareness with cost-effective OTT campaign during Ramadan
Mondelez International
Hazlin Salleh
Associate Director of Client Success
Audiences go wild for Disney’s National Geographic channel
National Geographic Channel
Solène Beaufils
Digital Marketing Supervisor
Netsertive Boosts in-store visits to local auto Dealerships Using Factual Measurement
Netsertive
Real-time sales data drives new growth for New Zealand Cricket
New Zealand Cricket
Stacey Geraghty
Head of Marketing & Communications
Evolution Media Group helps Niagara Water boost in-store visits and purchases by leveraging Factual Measurement and Oracle Data Cloud
Niagara Water
Niagara Water boosts in-store visits with Foursquare Measurement and Oracle Data Cloud
Niagara Water
Old Navy gets an A+ in back-to-school sales
Old Navy
Bette Kestin
Director of Media Strategy and Investment
Old Navy drives incremental reach by 20% with live sports testing. The move reduced cost per unique household and spurred decisioned upfront buys for 2024
Old Navy
Bette Kestin
Director of Media Strategy and Investment
How OMD Germany increased operational efficiencies to dedicate more time to clients
OMD
Unified ID 2.0 helps Target Australia grow its business
OMD
Kate Long
Activation Director
International Luxury Brand Measures Consumer Actions Seamlessly Between Online and Offline
OMG Programmatic
Using Connected TV with The Trade Desk, Omnicom Media Group Generated Additional Reach of 85% Unique Users
Omnicom Media Group
Optic 2000 sees clear benefits from omnichannel marketing
Optic 2000
How Orangetheory Fitness used podcasts to grow registration
Orangetheory
Pepsi rebrand drives 4.6M incremental reach among Gen Z
Pepsi
Elle Gaoat
Brand Manager
PepsiCo full-funnel retail activation with Dollar General boosts conversion rates
PepsiCo
Tatsuya Sakai
Senior Director
PepsiCo gets a taste of success with cross-device targeting – reaching 12 million consumers
PepsiCo
Jai Lala
Chief Executive Officer
PepsiCo Tropicana achieved 19% brand lift and 3.5x higher click-through rate with a first-of-its-kind programmatic digital out-of-home campaign and retargeting strategy in Malaysia
PepsiCo
PubMatic - Customer Case Study
PubMatic
John Sabella
Chief Technology Officer
Push Digital boosts political candidate’s favorability by 13.9% with CTV-led omnichannel strategy
Push Digital
Eric Frenchman
Chief Advertising Officer
Reckitt boosts fan base and sales with omnichannel campaign
Reckitt
Renault’s multichannel campaign drives higher brand awareness
Renault
RIMOWA increases unique reach by 25% with a cost-efficient omnichannel strategy
Rimowa
Dex Victor van Hunen
Marketing and Communication Director
Retail Giant Drives Offline Store Visits With Connected TV
Rise Interactive
Rossmann uses seeds and relevance to grow sales through Connected TV
Rossmann
Tatjana Koch
Performance Marketing Manager
Connected TV and retail data a natural way to drive sales for Rossmann
Rossmann
Samsung dials up its smartphone sales with custom targeting and closed-loop measurement
Samsung
Samsung New Zealand upgrades its brand perception while driving consideration and conversions
Samsung
Nikola McCarthy
Head of Digital, Samsung
Samsung closes the loop on attribution for online and offline sales
Samsung
Christian Di Vincenzo
Senior Manager
Samsung grows TV sales with a cross-device strategy
Samsung
SEAT Spain drives lift in dealership visits
SEAT
Seventh Point - Customer Case Study
Seventh Point
Sinyi Realty brings multichannel data-driven strategy to life using one-stop programmatic shop
Sinyi Realty
Sherry Liang
Marketing Manager
Mikado grips Connected TV audiences with daring escape plot
Spark Foundry
Jose González Murillo
Programmatic Trader
Stellantis accelerates performance for Alfa Romeo with a full-funnel omnichannel campaign
Stellantis
Tom Noble
Director, Marketing and Communications
Strategus’ Connected TV Strategy Finds Relevant Prospects While Driving Measurable Visits to Their Automotive Client’s Website
Strategus
Brandy Lopez
Manager of Digital Ad Operations
Subscription-based app Company - Customer Case Study
Subscription-based app Company
Telfast expands market share in allergy-relief category with an innovative end-to-end BVOD strategy
Telfast
Tracey Peters
Media and Agency Relations
The Glenlivet distills brand awareness in Hong Kong
The Glenlivet
Tony Atayde
Marketing Director
The Warehouse Group discovers the joys of omnichannel for their mega toy sale
The Warehouse Group
Tithi Ray
Digital Marketing Specialist
Tombras triples conversion lift with HBO Max and TV Quality Index
Tombras
How independent agency Tombras fuels client success with innovation
Tombras
Alex Potts
Senior Vice President Programmatic and Media Lead
Luxury New York hotel boosts bookings with UID2
TravelDesk
Emre Ozen
VP, Head of Operations and Analytics
Unilever's recipe for success with retail data
Unilever
Sharon Liu
Marketing Manager of Nutrition
Unilever dials into global-first audience-targeting solution
Unilever
Nidarat Urailertprasert
Digital Marketing, Media, dCommerce and Data Lead
Unilever enjoys a taste of success with its outdoor ice cream campaigns in Singapore
Unilever
Ellen Yap
Country Lead
Johnson & Johnson extends their care to the open internet – reaching audiences with CTV and OTT
Universal McCann
Jim Lee
Associate Director, Business Development and Performance
UMI delivers more reach and conversions using Unified ID 2.0
Universal Media
Nicole Dean
Digital Media Director
UScellular evolves Connected TV strategy with a precise omnichannel approach
UScellular
Velotric powers cross-platform audience strategy with data-driven targeting
Velotric
Liam Yu Digital
Marketing Manager
ViewSonic successfully reaches gamers globally with holistic Connected TV and over-the-top campaigns
ViewSonic
Billy Choi
Global Digital Campaign Manager
VILSA scores a big win with digital out-of-home, boosting brand awareness and engagement
VILSA
Virtual Gaming Worlds hits the jackpot for Chumba Casino by optimising online video ads inventory with TV Quality Index
Virtual Gaming Worlds
Jacqueline Vo
Marketing Manager
Volvo raises brand awareness in New Zealand while supporting local media and positive-impact content
Volvo
Gene Powell
Marketing Manager
Audible’s DOOH campaign smashes expectations
WaveMaker
Junyin To
Digital Planning Lead
WhatsApp sees 87% reach uplift through audience-focused digital out-of-home targeting
Wyeth nurtures healthy brand growth for Illuma across Taiwan with data-driven, cost-effective campaign
Wyeth Nutrition
Carol Kao
Marketing Manager
Xaxis Extends Reach to Custom Automotive Audiences Across Premium TV Content with Connected TV (CTV) Through The Trade Desk
Xaxis
Brianna Rozzi
Vice President Trading Operations
YMCA Extends Unique Reach Across Premium TV Content With CTV
YMCA
Yumi’s drives sales and increases market share with Unpacked by Flybuys
Yumi’s
Susan Booker
Head of Marketing and Innovation
Zendesk increases brand impact with a programmatic omnichannel strategy
Zendesk
Zespri sees 5% sales lift for kiwifruit with unique retail data solution
Zespri
Cecelia Low
Media & Digital Manager
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