Case Study: Virtual Gaming Worlds achieves lower CPA and higher conversions with The Trade Desk TV Quality Index

Virtual Gaming Worlds hits the jackpot for Chumba Casino by optimising online video ads inventory with TV Quality Index

Virtual Gaming Worlds (VGW), the company behind Chumba Casino, wanted to drive cost-effective growth in North America through online video and CTV without sacrificing performance. Working with The Trade Desk, VGW looked for a way to improve cost per acquisition while continuing to scale its social gaming campaigns.

The Trade Desk helped VGW implement its TV Quality Index (TVQI) solution to prioritize higher-quality ad inventory across online video placements. By shifting to better inventory, VGW increased its TVQI score by 6%, boosted conversion rate by 33%, and reduced cost per acquisition by 18.5%, proving that higher-quality placements could deliver stronger performance and more efficient growth.

Virtual Gaming Worlds

Jacqueline Vo

Marketing Manager