Case Study: KOI IXS transforms digital marketing and lowers lead costs with The Trade Desk and The Trading Academy

IXS - Customer Case Study

IXS, a Puerto Rico-based agency, wanted to transform into a data- and performance-driven organization while building stronger programmatic expertise to win new business, educate clients, and speed up onboarding. To support this shift, IXS worked with The Trade Desk and its Trading Academy program, which provided education across programmatic principles, targeting and data management, optimization, and omnichannel inventory types.

With guidance from The Trade Desk, IXS trained and certified a large portion of its team, ultimately becoming one of the few agencies on the island with a fully certified programmatic team. The Trade Desk’s support helped IXS launch and optimize programmatic campaigns, including a “Business in Puerto Rico” campaign that reduced cost per lead by 70% and significantly improved brand awareness.

IXS

Claudia Pereira

Head of Programmatic