Case Study: Xaxis achieves 97%+ video completion rates and scaled CTV reach with The Trade Desk

Xaxis Extends Reach to Custom Automotive Audiences Across Premium TV Content with Connected TV (CTV) Through The Trade Desk

Xaxis, working with The Trade Desk, needed to help a national auto manufacturer reach custom automotive audiences during the holiday season while keeping video completion rates high. The goal was to focus spend on premium big-screen CTV inventory and engage auto intenders and brand loyalists without wasting impressions.

Using The Trade Desk’s connected TV audience targeting, Xaxis imported custom audiences into its DMP, activated them in CTV campaigns, and bought curated private marketplace deals for premium, brand-safe content. The Trade Desk helped Xaxis scale reach to the intended audience and deliver strong performance, including an average video completion rate of 97% or higher, leading the advertiser to add CTV to future media plans.

Xaxis

Brianna Rozzi

Vice President Trading Operations