Case Study: Rossmann drives sales for enerBIO with The Trade Desk

Connected TV and retail data a natural way to drive sales for Rossmann

Rossmann, a European drugstore chain, wanted to boost sales of its enerBIO organic food range but found that awareness wasn’t the problem—getting shoppers to make that first purchase was. Working with The Trade Desk, Rossmann looked for a way to reach health-conscious 25- to 39-year-olds more effectively using Connected TV and its own first-party data.

The Trade Desk helped Rossmann run a Connected TV campaign using 10- and 20-second ads and AI-powered audience segments via KoaTM, including existing buyers, food-and-beverage shoppers, and app users. The campaign delivered strong results: 99% of targeted impressions reached the intended audience, 25% used first-party data, and cost per completed view was just €0.03, outperforming benchmarks and prompting Rossmann to plan further Connected TV campaigns.

Rossmann