Case Study: Tombras triples conversion lift with The Trade Desk’s TV Quality Index and HBO Max

Tombras triples conversion lift with HBO Max and TV Quality Index

Tombras, a marketing agency working with a bank client, faced the challenge of effectively measuring the impact and value of their Connected TV (CTV) advertising campaigns. They partnered with The Trade Desk, utilizing its Kokai platform, to find a data-driven solution for gauging performance on this critical channel.

The Trade Desk implemented a solution using its massive CTV marketplace and a new metric called the TV Quality Index (TVQI) to measure ad quality and experience. By running Conversion Lift and brand lift studies, The Trade Desk provided clear insights, revealing that higher TVQI scores directly correlated with better performance. This approach tripled conversion lift for Tombras and resulted in a 22.5% lift in brand awareness on premium platforms like HBO Max.

Tombras