Case Study: FREE NOW boosts app subscribers with The Trade Desk

FREENOW’s multichannel campaign boosts app subscribers by 41%

FREE NOW, a mobility super app, worked with media agency the7stars to grow app subscribers and market share for its taxi booking app across five major U.K. cities. The team faced strong competition from other ride-hailing apps and needed a way to deliver the right message at the right time across a complex multichannel campaign.

Using The Trade Desk’s platform, API integrations, and partner technology, the7stars managed digital out-of-home, Connected TV, digital radio, online video, and display from one place while dynamically tailoring creatives to context such as train delays and weather. The Trade Desk helped the campaign overdeliver on reach, drive a 41% increase in app subscribers, and generate 2% growth in share of visits from competitor apps.

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