Case Study: OMG Programmatic helps an international luxury brand drive footfall with The Trade Desk

International Luxury Brand Measures Consumer Actions Seamlessly Between Online and Offline

OMG Programmatic worked with The Trade Desk to help an international luxury brand launch three offline pop-up events in Hong Kong. The main challenge was reaching highly relevant audiences efficiently while connecting online media activity to offline footfall, with a target CPM of HK$25.

Using The Trade Desk’s Audience Excluder and Factual Measurement, OMG Programmatic focused spend on high-intent audiences and tracked in-store visits tied to the campaign. The Trade Desk helped deliver a 68.7% lower CPM than the target at HK$7.82 and measured 34.5K consumers visiting the event locations, improving both efficiency and offline attribution.

OMG Programmatic