Case Study: The Glenlivet boosts brand awareness with The Trade Desk

The Glenlivet distills brand awareness in Hong Kong

The Glenlivet, a Scotch whisky brand from Pernod Ricard, wanted to challenge stereotypes about whisky drinkers and build stronger brand awareness in Hong Kong. To do that, it turned to The Trade Desk and its programmatic DSP to support a modern multichannel campaign that combined short-form video, digital out-of-home (DOOH), mobile retargeting, and brand lift measurement.

Using The Trade Desk, The Glenlivet launched a monthlong #BreakTheStereotype campaign with three 6-second video ads, contextual targeting, geographic heat mapping, and retargeting via 15-second and 45-second mobile videos. The campaign delivered more than 1.64 million video reach, over 12.5 million completed views, and nearly 4 million DOOH impressions, while driving a 14% lift in brand awareness, a 15% increase in brand preference, and a 21% increase in ad recall.

The Glenlivet

Tony Atayde

Marketing Director