Case Study: Hennessy boosts conversions with multichannel campaign using The Trade Desk

Hennessy breaks down media buying silos, drives up conversions with interactive multichannel campaign

Hennessy, working with agency L’Atelier, wanted to commemorate its global basketball partnership and reach a new generation of consumers with a more effective marketing approach. To break down media-buying silos and improve engagement across the funnel, the brand turned to The Trade Desk and its platform to run a cost-efficient multichannel campaign across video, high-impact display, and digital out-of-home.

The Trade Desk unified Hennessy’s media buys and enabled sequential, interactive storytelling that moved audiences from video to high-impact to DOOH and display. The campaign reached nearly 30% of Hong Kong’s population in two and a half months, delivered 2x higher landing-page conversion rates and 48% lower cost per action versus single-channel exposure, and produced a 40% higher conversion rate for users exposed to both video and DOOH before display ads.

Hennessy

Gavin Merriman

Head of Consumer Engagement APAC