Case Study: Rise Interactive drives offline store visits with The Trade Desk CTV and Geopulse Measurement

Retail Giant Drives Offline Store Visits With Connected TV

Rise Interactive partnered with The Trade Desk to help an arts and crafts retail chain launch a new product line and better connect top-of-funnel awareness with offline store traffic. The challenge was to reach the right audiences across the customer journey while extending measurement beyond digital performance.

Using The Trade Desk’s Connected TV platform with Factual’s Geopulse Measurement, Rise built a full-funnel strategy that combined contextual and behavioral targeting, first-party retargeting, and past purchaser segments. The Trade Desk campaign beat both goals, delivering a 25% lower CPCV at $0.03 and a 43% lower CPA at $17.00 for in-store visits.

Rise Interactive