Case Study: Samsung achieves 19x better sales attribution with The Trade Desk

Samsung closes the loop on attribution for online and offline sales

Samsung Canada needed a better way to connect its media spend to both online and offline sales. Working with The Trade Desk, along with Starcom Canada and Track, the company faced the challenge of measuring how digital advertising influenced purchases across Samsung.com as well as carrier and retail stores, not just direct online conversions.

The Trade Desk helped Samsung build Samsung Sales Measurement (SSM), a custom measurement solution on its platform using first-party sales data, conversion APIs, and Unified ID 2.0 (UID2) to better trace the customer journey and improve targeting. The result was a 19x improvement in Samsung’s ability to attribute media to sales, giving the brand and its agency clearer audience insights and helping guide budget shifts and campaign planning.

Samsung

Christian Di Vincenzo

Senior Manager