Case Study: Dentsu Red Star boosts Tiger Beer ROAS with The Trade Desk

Tiger Beer brews up an outstanding, highly targeted, and cost-efficient campaign

Dentsu Red Star, working on behalf of Tiger Beer, needed a way to understand how programmatic advertising affected sales during the highly competitive Chinese New Year season in Singapore. The team wanted to improve brand affinity and measure whether ads could drive real purchases, despite the challenge that Tiger Beer products are sold through distributors rather than directly on its website.

Using The Trade Desk’s DSP, along with FairPrice retail audience and measurement solutions plus contextual and behavioural targeting, Dentsu Red Star was able to connect ad exposure to online and in-store sales. The Trade Desk’s daily sales conversion data and optimization tools helped the campaign deliver 34x higher ROAS and 15x lower CPA versus previous social campaigns, with FairPrice audience targeting generating the strongest performance and providing valuable insights into Tiger Beer’s core shoppers.

Dentsu Red Star

Neo Siang Yew

Client Director