Case Study: LVM Versicherungen boosts cookie-free reach and cuts acquisition costs with The Trade Desk

LVM Versicherung finds assurance in a cookie-free customer acquisition strategy

LVM Versicherungen, a German insurance company, aimed to reach a younger demographic to drive growth but was challenged by the impending demise of third-party cookies. This made measuring campaign effectiveness difficult and jeopardized their strategy, as they lacked first-party data on the new target audience. They partnered with The Trade Desk to find a solution.

The Trade Desk provided a cookie-free strategy, utilizing its demand-side platform and identity graph. The solution paired retail data from Lidl and Kaufland with an omnichannel media plan across CTV, online video, audio, and display. This approach drove a 6.6 cost per acquisition versus the benchmark, while a smart frequency cap saved 29% of the overall budget.

LVM Versicherungen

Svenja Erdmann

Head of Programmatic Innovation & Development