Case Study: Audible achieves greater reach and awareness with The Trade Desk and Wavemaker

Audible’s DOOH campaign smashes expectations

WaveMaker partnered with The Trade Desk to help Audible increase reach and awareness among people with interests in personal development, hobbies, and professional growth. The challenge was to measureably reach a more engaged and relevant audience and understand how upper-funnel digital out-of-home (DOOH) activity could drive lower-funnel sign-ups.

Using The Trade Desk’s Audience Reach Percentage (ARP) and data-driven DOOH planning, Wavemaker mapped audience hotspots around gyms, commuter hubs, and business districts, then retargeted exposed audiences with display ads. The Trade Desk campaign delivered 3 million+ DOOH impressions across 5,000+ screens, reached 8.9 million people in six weeks, put 54% of impressions on Tier 1 screens, and increased relevant audience reach by at least 51%, with strong brand-lift results and purchase intent.

WaveMaker

Junyin To

Digital Planning Lead