Case Study: Bosch achieves greater CTV reach and engagement with The Trade Desk Identity Alliance

Bosch builds robust Connected TV campaign using first-party data

Bosch worked with The Trade Desk to improve awareness and engagement for Bosch Professional’s Connected TV campaigns. Using authenticated first-party data, Bosch wanted to better identify and reach the right audience—especially experienced tradespeople—while making its advertising more relevant and effective.

With The Trade Desk’s Identity Alliance and Audience Predictor, Bosch onboarded shopper data, built lookalike segments, and used household-level targeting and cross-publisher frequency controls. The campaign achieved a 93% view-through rate and reduced wasted impressions, allowing Bosch to reinvest media savings to reach 3x more households.

Bosch