Case Study: Luxury Escapes achieves higher conversion and ROAS with The Trade Desk’s Unified ID 2.0

Luxury Escapes takes flight with Unified ID 2.0 strategy to discover new travel audiences

Luxury Escapes, an Australian-based online travel agency with 7 million global members, wanted to find new ways to reach net-new customers using its first-party data. Working with The Trade Desk, the company explored a privacy-conscious identity approach through Unified ID 2.0 (UID2) to improve audience targeting beyond third-party cookies.

The Trade Desk helped Luxury Escapes onboard CRM data with UID2 and build lookalike audiences using Audience Predictor and Koa AI. Compared with pixel-based audiences, the UID2-powered strategy delivered major gains, including a 276% higher conversion rate, 4.75x higher return on ad spend, and 78.3% lower cost per action in Australia, with similarly strong results across other markets.

Luxury Escapes

Emily Finlay

Digital Ads Manager