Case Study: Audi drives EV awareness with The Trade Desk

Audi drives awareness for electric vehicles among 15M unique users

Audi aimed to overcome a slow adoption of electric vehicles in Italy by driving awareness and encouraging interaction with its EV lineup. Partnering with The Trade Desk and using its Audience Targeting and Data services, Audi sought to change consumer perceptions and measure the campaign's impact on brand perception.

The Trade Desk implemented a data-driven solution, building precise audience segments of high-income individuals interested in automotive and luxury vehicles. The campaign, which used The Trade Desk's platform for omnichannel buying and brand lift studies, reached over 15 million unique users. It achieved a CTR 21% above the benchmark and recorded over 98,000 conversions, successfully sparking significant Italian interest in electric vehicles.

Audi

Sebastiano Vissani

Programmatic Campaign Manager