Case Study: Clarins boosts awareness and sales with The Trade Desk

Clarins puts on the new face of advertising

Clarins worked with The Trade Desk and agency partner Spark Foundry to launch its Extra-Firming Energy Day Cream to career-minded women aged 35 to 44. The challenge was to build awareness with new shoppers in a way that would not alienate Clarins’ loyal audience, while reaching a busy, tech-savvy demographic across multiple channels.

Using The Trade Desk’s omnichannel platform, including display, connected TV, audio, and digital out-of-home, Clarins ran a cross-device campaign supported by The Trade Desk’s Koa AI engine for real-time optimization and retargeting. The campaign increased brand awareness by 7.5% in the target demographic, drove 8% of U.K. women prompted to visit the site to purchase, and generated strong DOOH impact, including 12% of site visits and 14% of conversions.

Clarins