Case Study: Leading Advertising Agency achieves 2x CPA goal outperformance with The Trade Desk

Advertising Agency Utilizes The Trade Desk’s Suite of Optimization Tools to Outperform CPA Goals By 2x

Leading Advertising agency worked with The Trade Desk to help a well-known martial arts brand drive subscriptions for a live televised sporting event while aiming for a CPA of $60 or less. The agency also wanted to prove that video could support both awareness and conversion, helping secure additional branding budgets.

Using The Trade Desk’s site targeting and bid factors, the agency focused on sports-related inventory, relevant geographies, and recency, while excluding female audiences to reach the core male audience. The Trade Desk helped the campaign achieve an average CPA of $30—2x better than the goal—and a 78% video completion rate, which led to incremental video budgets and ultimately the brand shifting more of its advertising spend to the agency.