Case Study: Lucid helps The Trade Desk drive brand lift with Connected TV

How The Trade Desk gained greater insight into the power of Connected TV

Lucid, a Cint Group company, partnered with The Trade Desk to move beyond standard Connected TV KPIs like reach and frequency. The customer wanted to gain deeper insight into how their "What Matters" brand campaign was driving a lift in brand awareness and to obtain granular creative-level insights for optimization.

The Trade Desk implemented its own Brand Lift solution, powered by Lucid, to conduct survey-based measurement directly within its media buying platform. This provided real-time data showing lift across key branding metrics, which confirmed CTV was highly effective. As a direct result, The Trade Desk adopted a CTV-first mindset, increased its CTV media spend, and extended the campaign to high-profile sporting events.

Lucid

Jeff Kerestes

Digital Marketing Director