Case Study: HP boosts CTV reach and measurement with The Trade Desk's Unified ID 2.0

HP unlocks new Connected TV targeting capabilities with Unified ID 2.0

HP, a global IT company, faced the challenge of increasing its unique audience reach in the cookieless environment of Connected TV (CTV). They needed a privacy-conscious method to manage their campaigns effectively and turned to The Trade Desk to test their Unified ID 2.0 (UID2) solution.

By implementing The Trade Desk's UID2 solution, HP was able to target households more accurately on CTV platforms. This approach, coupled with the Identity Alliance, resulted in a 23% lower cost per unique household compared to previous campaigns and successfully reached 8% of their 12.5 million target households, proving the value of UID2 for boosting reach and improving measurement.

HP

Caitlin Nardi

North America Programmatic Lead