Case Study: Far EasTone Telecommunications boosts brand consideration with The Trade Desk

Far EasTone Telecommunications dials up brand awareness with data-driven omnichannel campaign

Far EasTone Telecommunications (FET), a major Taiwanese telecom company, faced the challenge of increasing brand consideration and ad recall among potential customers in a competitive market. To achieve this, they partnered with The Trade Desk to implement a data-driven, omnichannel advertising solution to expand their audience reach efficiently and gain deeper campaign insights.

Using The Trade Desk's platform, FET executed a programmatic campaign across Connected TV, over-the-top, and video channels. They leveraged the vendor's carrier targeting to reach competitors' customers and third-party data segments for precise audience targeting. This strategy, aided by The Trade Desk's Audience Insights tool, led to a 13% lift in brand consideration, a 26% decrease in cost per completed view, and a 5.4% growth in their 5G user base after the campaign.

FarEasTone Telecommunications

Belinda Chen

VP of Brand Management and Business Planning