Case Study: Renault boosts Arkana brand awareness with The Trade Desk

Renault’s multichannel campaign drives higher brand awareness

Renault, working with OMD, needed to boost brand awareness for its Arkana SUV in Spain and position it as a modern, fashionable choice for younger, environmentally aware car buyers. To do so, the team turned to The Trade Desk and its programmatic advertising platform to plan and deliver a multichannel campaign across nontraditional channels.

Using The Trade Desk, OMD ran a two-stage campaign across Connected TV, digital out-of-home, audio, display, and homepage takeovers, adjusting the media mix by season and audience behavior. The Trade Desk helped deliver strong performance, reaching 30% of Spain’s population, generating a 0.16% CTR and a 91% video completion rate, with CTV also delivering 2% incremental reach beyond linear TV.

Renault