Case Study: Amnet Taiwan raises brand awareness with The Trade Desk

Amnet Taiwan Raises Brand Awareness for An International Whisky Producer With Iqiyi Taiwan and The Trade Desk

Amnet Taiwan worked with The Trade Desk to test whether programmatic buying could effectively deliver premium video ads for an international whisky producer. Their challenge was to raise brand awareness among specific audiences while maintaining high video completion rates and keeping media costs efficient, using iQIYI Taiwan’s premium streaming inventory.

Using The Trade Desk’s self-service platform and PMP deals on iQIYI Taiwan, Amnet Taiwan ran two private marketplace buys: one around a specific TV drama series and another on the entertainment channel. The campaign delivered ads in brand-safe premium content, generated about 48,000 completed views in under three weeks, and achieved an average VCR of 81%, while also saving time through smooth execution.

Amnet Taiwan