Case Study: Strategus drives targeted CTV visits for a national auto brand with The Trade Desk

Strategus’ Connected TV Strategy Finds Relevant Prospects While Driving Measurable Visits to Their Automotive Client’s Website

Strategus, a programmatic activation partner for a national auto manufacturer, wanted to move beyond broad broadcast TV awareness and reach more specific audiences like sports enthusiasts, automotive intenders, cord cutters, and cord shavers. Using The Trade Desk’s self-serve platform for CTV audience targeting, Strategus aimed to deliver targeted awareness and track website visits driven by connected TV ads.

With The Trade Desk, Strategus segmented five audience groups in the DMP, applied DMA targeting, and set up attribution reporting to measure commercial-driven site visits. The campaign successfully scaled across all five audiences and generated more than 3,500 website visits in just over eight weeks, giving the client measurable CTV-driven traffic that could support retargeting and other lower-funnel tactics.

Strategus

Brandy Lopez

Manager of Digital Ad Operations