Case Study: Old Navy drives incremental back-to-school sales with The Trade Desk

Old Navy gets an A+ in back-to-school sales

Old Navy partnered with The Trade Desk and agency PMG to stand out during the highly competitive back-to-school season. As a brand focused on driving online purchases for families, Old Navy needed a more precise way to reach its core shoppers and improve media targeting in a crowded retail landscape.

Using The Trade Desk’s retail data marketplace and multi-retailer audiences, Old Navy built audiences from Albertsons, Dollar General, and Walgreens to target verified shoppers with less overlap. The Trade Desk helped the campaign reach unique audiences 97% of the time, and retail data drove 49% of attributed sales while using just 26% of the total budget allocated to retail data.

Old Navy

Bette Kestin

Director of Media Strategy and Investment