Case Study: Boiron achieves 2.67x ROAS with The Trade Desk and Kroger retail data

Boiron boosts return on ad spend by 2.67x with Kroger retail data

Boiron, a world leader in homeopathic products, wanted to understand whether retail data could improve its reach and return on ad spend for an upcoming campaign. The Trade Desk helped the brand test Kroger retail data and measurement, using the Retail Data product to evaluate its impact on sales and audience reach.

Using The Trade Desk’s first-to-market Kroger retail data solution, Boiron targeted current and lapsed buyers, brand buyers, and category buyers for its Oscillococcinum campaign. The campaign delivered a 2.67x return on ad spend, reached more than 1.9 million households, and 94% of those households were new to the brand, significantly outperforming Boiron’s typical ROAS benchmark.

Boiron

Brian Wood

Digital Marketing Manager