Case Study: Reckitt boosts fan base and sales with The Trade Desk

Reckitt boosts fan base and sales with omnichannel campaign

Reckitt worked with The Trade Desk to expand awareness and sales for its Durex range in a fast-changing, multiscreen media environment. The challenge was to deliver relevant, inspiring messaging across channels and grow its fan base while driving measurable business impact.

Using The Trade Desk’s proprietary technology, Reckitt ran an omnichannel campaign combining geotargeted DOOH, online video, display, location-based segments, cross-device targeting, and first-party data retargeting. The Trade Desk also helped set up test-and-control groups to measure impact, and the campaign delivered a 27-point lift in consideration and 26-point lift in purchase intent for DOOH flight 2, a 160% higher CTR on retargeted users, 3% product sales lift, 4.6% total brand sales lift, and year-over-year sell-out and net revenue increases of 82% and 88%, respectively.

Reckitt