Case Study: bareMinerals drives in-store visits with The Trade Desk

bareMinerals drives in-store visits with data-driven DOOH and retargeting campaign

bareMinerals, a clean beauty brand sold heavily through third-party retail partners, needed to grow brand awareness and sales for its Original Pure Serum line in a saturated market while better understanding how advertising affected in-store purchases. The company partnered with The Trade Desk to run a data-driven digital out-of-home and retargeting campaign, using the platform to reach the right audiences and measure store traffic impact.

The Trade Desk helped WITHIN prioritize DOOH screens near top Ulta Beauty locations, use audience data to target women 18+ interested in cosmetics and skincare, and retarget exposed users across devices, with Foursquare measuring foot traffic. The campaign delivered about 22 million impressions at a CPM 39% below benchmark, reached 4.3 million unique visitors through sequential retargeting, and drove a 5.41% increase in in-store visits at a cost of $0.36 per visit.

BareMinerals

Joshua Miller

Executive Director Paid Media