Case Study: Happy Cog helps a restaurant chain achieve 366% ROAS with The Trade Desk Connected TV

Leading restaurant chain delivers 366% ROAS during football season with CTV live sports streaming

Happy Cog, a digital agency, helped a leading restaurant chain that wanted to reach a younger audience beyond its traditional linear TV marketing. With help from The Trade Desk, the team used connected TV (CTV) and live sports streaming to target young adults and families during football season.

The Trade Desk and Happy Cog, working with Klever Programmatic, used programmatic CTV, online video, and display inventory to deliver highly targeted ads during live football broadcasts. The campaign drove a 366% ROAS, above the agency benchmark, while first impressions on CTV increased mobile transactions by 9%, desktop transactions by 7.5%, and brand awareness by 15%.

Happy Cog

Lee Goldberg

Co-Founder and President