Case Study: Rossmann boosts Babydream sales with Connected TV from The Trade Desk

Rossmann uses seeds and relevance to grow sales through Connected TV

Rossmann wanted to encourage mums to switch to its Babydream range of low-cost, high-quality nappies, and needed a smarter way to maximize ad spend and improve targeting beyond traditional TV. The Trade Desk helped the brand use its own first-party data with Connected TV (CTV) to build precise audience segments and identify similar viewers.

Using The Trade Desk platform, Rossmann combined CTV with linear TV and added app-based coupon tracking to measure sales impact. The campaign reached 56% of exclusive CTV viewers and delivered 171% additional household reach, while generating 20 in-store sales per 1,000 media impressions. Rossmann also saw stronger conversion rates, with customers 30 times more likely to convert after seeing the CTV spot on the open market, and 3 to 4 times more likely to buy when reached through lookalike and custom audiences.

Rossmann

Tatjana Koch

Performance Marketing Manager