Case Study: eEffective Achieves 7x Lower CPA Than Amazon with The Trade Desk

Eeffective Buyers Utilized The Trade Desk’s Demand-Side Tech on a Higher-Ed Campaign to Beat Amazon’s CPA by 7x and Rocket Fuel’s By Nearly 2x

eEffective, a digital trading desk serving higher education advertisers, needed to grow applications for a national online university. To do so, the company used The Trade Desk’s demand-side platform and applied a “household” targeting strategy designed to reach all members of a likely applicant’s home.

With The Trade Desk, eEffective optimized the campaign for better transparency and control, which helped its buyers apply their higher-ed expertise more effectively. The Trade Desk delivered the strongest performance in the comparison, with a cost per completed application of $249, beating RadiumOne ($290), Rocket Fuel ($451), and Amazon ($1,762) — including a 7x CPA advantage over Amazon and nearly 2x over Rocket Fuel.

eEffective

Nate Carter

Managing Director