Case Study: Blue Insurance increases conversions and brand awareness with The Trade Desk

Blue Insurance increases conversions by 146% with omnichannel strategy

Blue Insurance worked with The Trade Desk and its agency Assembly to strengthen brand awareness and credibility in Hong Kong’s highly competitive digital insurance market. As online insurance adoption grew, Blue needed a way to reach untapped audiences, improve sales, and stand out with flexible, commission-free products.

Using The Trade Desk’s platform, Blue and Assembly ran a data-led omnichannel campaign across DOOH, CTV, video, and display, powered by first-party data, retargeting, and Household Extension. The Trade Desk helped Blue increase new users by 52%, reduce CPA by 19%, and boost conversions by 146%, with programmatic campaigns contributing to more than 50% of total conversions and increasing sales of Blue’s hero product by over 60%.

Blue Insurance

Kevin Tsang

Head of Distribution and Marketing