Case Study: Kraft Heinz drives offline store visits and voucher redemptions with The Trade Desk

How Kraft Heinz served up online-to-offline conversions in Indonesia

Kraft Heinz Indonesia, one of the country’s top food companies, wanted to boost ABC syrup sales during Ramadan by running a voucher-driven online campaign that could reach the right shoppers and accurately measure offline impact. To do this, Kraft Heinz partnered with The Trade Desk, using its programmatic platform along with integrated offline metrics from Adsquare.

The Trade Desk helped Kraft Heinz target grocery shoppers near Hypermart stores, previous store visitors, and other relevant audiences using first- and third-party data, then retarget users exposed to ABC’s Ramadan ads. The campaign drove 3,522 in-store visits, achieved a 20.5% voucher redemption rate, and delivered a 70% lower average CPA than Kraft Heinz’s benchmark, with proximity targeting producing the best CPA at IDR 24,403.

Kraft Heinz

Mia Fawzia

Head of Media and Marketing Service