Case Study: Niagara Water boosts in-store visits and sales with The Trade Desk

Niagara Water boosts in-store visits with Foursquare Measurement and Oracle Data Cloud

Niagara Water, working with The Trade Desk, wanted a better way to measure the impact of its digital campaigns on offline sales. As a CPG brand without direct storefront or online conversion events, it had struggled to track real business results from programmatic advertising.

The Trade Desk helped Niagara Water’s agency use Foursquare Measurement and Oracle Data Cloud to connect digital media to in-store visits and purchases across mobile, PC, and CTV. The campaign drove a 42% increase in same-store sales, over 267,000 store visits at a $0.49 CPA, and more than 80,000 pack purchases at a $1.65 CPA, leading Niagara Water to expand its advertising beyond the test markets and increase budget plans.

Niagara Water