Case Study: Rimowa increases unique reach by 25% with The Trade Desk

RIMOWA increases unique reach by 25% with a cost-efficient omnichannel strategy

RIMOWA, the luxury luggage brand, wanted to improve the effectiveness of its media buying in Japan by reducing ad fatigue, controlling frequency, and better understanding campaign performance across channels. It worked with The Trade Desk and its agency, iProspect Japan, to consolidate media buying and manage ads across multiple channels more efficiently.

Using The Trade Desk platform, RIMOWA ran an omnichannel campaign across Connected TV (CTV), digital out-of-home (DOOH), and rich-media inventory with frequency control and measurement tools. The approach saved 34% of the CTV budget, reinvested those savings to increase unique audience reach by 25%, and drove a 17.4% lift in brand awareness from DOOH, helping RIMOWA reach premium audiences in a more cost-efficient way.

Rimowa

Dex Victor van Hunen

Marketing and Communication Director