Case Study: Cupshe reaches new U.S. audiences with Connected TV from The Trade Desk

Cupshe reaches new audiences in the U.S. with data-driven Connected TV campaign

Cupshe, a direct-to-consumer swimwear brand, wanted to grow its presence in the highly competitive U.S. market beyond social media and search. To strengthen brand awareness and drive higher-quality website traffic, Cupshe worked with The Trade Desk and agency BlueVision on a data-driven Connected TV (CTV) campaign using The Trade Desk’s platform, including first-party data activation and the Universal Pixel.

The Trade Desk helped Cupshe combine first- and third-party data, use lookalike modeling, and target relevant audiences such as swimwear shoppers and competitors’ customers in a CTV environment. The campaign delivered strong measurable results: users exposed to CTV ads were 3.4x more likely to visit a checkout page and 3.3x more likely to visit an “Add to bag” page, with even stronger lift among social media users (5.1x and 5x, respectively).

Cupshe

Alice Shang

Senior Marketing Manager